Social media has rapidly integrated itself into almost every business across every industry in virtually every country around the world, but adoption has been slower in sectors where absolute transparency is important but also carries a significant amount of risk, particularly when it comes to the moderation of what can be damaging public opinion.
Slowly [...]Continue Reading →
Via : visual.ly : Who drives the discussion? For the majority of conditions, online conversations are led by patients sharing their own personal experiences. Caregiver involvement naturally peaks in conditions that affect the very young or the very old, and life-threatening or terminal illness. Healthcare professionals play a minimal role in the [...]Continue Reading →
It was announced recently in the Your Papworth Everard that the region will soon cite an e-hospital infrastructure if all the things go well for the Cambridge University Hospital and Papworth NHS Foundation Trust, who are working hard together to procure and implement an e-hospital IT infrastructure.
According to a tender published in [...]Continue Reading →
Pharma Marketing to Physicians
In Facts, posted on 1/12/2012 by Tiziana Labruna of Publicis Healthware International
Pharma Companies need to employ a multichannel approach to fulfill their physicians’ marketing objectives in 2012. Digital in this scenario is becoming the big trend with innovative and integrated solutions.
Mobile, Video and Social Network, in fact represent [...]
Will Sales force be replaced by the digital tools?: Recent information from the pharmaceutical industry suggests a new approach to selling products and services to the healthcare professional.
Every year it becomes even more difficult for sales reps in the pharmaceutical industry to see doctors in order to promote their company and their products. The [...]Continue Reading →
With an aging population, healthcare spending in the United States is on the rise. The country gets average marks in life expectancy and number of acute hospital days per capita, but spends substantially more than other countries as a percent of GDP.Continue Reading →
The concept of m health is broad yet its application widespread and implication is unlimited.
From the healthcare service provider ‘s perspective the idea of empowering both clinician and patient with clinical data and thus allowing both to be informed of choices and options when managing diagnosis can be both liberating and liability. In both cases the outcome [...]Continue Reading →
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